North America Fiat 500 has started the first New Fiat Prima Edizione models to customers in the United States this week. These limited-edition 2012 New Fiat Prima Edizione 500 models were offered to Fiat enthusiasts in the U.S. as a reward for their years of steadfast loyalty to the Fiat brand. The 500 special-edition models represent the first New Fiat Prima Edizione vehicles to be sold in the U.S. since 1984. The New Fiat Prima Edizione 500 is exclusively available in three colors: Bianco, Rosso and Grigio (Gray). These limited-edition New Fiat Prima Edizione 500 models are equipped with a manual transmission. Designed as a collector vehicle, each New Fiat Prima Edizione will feature a sequentially numbered vehicle identification number (VIN) and unique numbered matching badge on the instrument panel.